In response to the launch of the Taigun mid-size SUV, Volkswagen India is in the work of renovating all of its outlets across the country as this has been one of the most awaited VW products for India in a long time. With that, they have also planned on introducing better connectivity and digitization for whole outlets. Volkswagen Taigun will be the first model to be launched for India with all new logo.
The latest Volkswagen’s brand design
Volkswagen transitioned from the previous three-dimensional form to a completely flat 2D design, reducing the logo to only its essential elements, and introduced the latest iteration of the VW logo back in 2019. The new logo illustrates a flat design with a deeper tone of blue which is representative of the brand’s new identity which is more personalized, more connected, and more data-driven. This is the ninth upgraded iteration of VW’s logo since it was first introduced in 1937.
The Volkswagen India new logo focuses on making dealerships more attractive and vibrant to invite more customers. With this they also wish to increase digitization at dealerships, Volkswagen India aims at providing customers much easier access to information such as specifications, pricing, financing, and servicing needs, both offline as well as online. Volkswagen India has also mentioned providing new advanced tech and better customer orientation training to the entire staff, including frontline personnel like salesmen and service advisors, to make them more customer-oriented and digitally sound.
Volkswagen Taigun into the new logo debut in India
Internationally, Volkswagen debuted the new logo with the all-electric ID.3 hatchback. In India, they have announced Taigun mid-size to be the first model to debut the new logo. Under the India 2.0 project, Taigun is the Volkswagen Group’s second product for our market with the first one being the recently launched Skoda Kushaq SUV.
The upcoming Volkswagen launches in India
After the much-awaited Taigun launch, Volkswagen has announced bringing back the five-seater Tiguan SUV to India. But the relaunch comes with modifications including facelifted guise with refreshed styling, more equipment, and a powerful 2.0-litre TSI engine. Volkswagen has also addressed working on a replacement for the Vento, which will be based on the MQB-A0-IN platform and will be a huge step-up from the current car. This is expected to go on sale by early 2022.